La Prensa rejects any connection to fake platform “Tierra Invest”

Amid a surge in online identity theft, the Honduran media outlet La Prensa has alerted the public about a counterfeit article that promotes the platform “Tierra Invest.” Falsely linked to this reputable source, the article alleges that many Hondurans are making money through investments in this platform. Nevertheless, it is a scam aimed at extracting users’ personal information.

Digital impersonation for fraudulent purposes

The publication, which has been widely circulated on social media, features manipulated content that purports to be a legitimate article from La Prensa. It is titled “Thousands of Hondurans are already earning money by investing in Tierra Invest” and features a quote attributed to President Xiomara Castro, who allegedly praised the platform as a step toward a more sustainable future. However, there is no evidence to support this claim, and the media outlet’s authorities have denied any connection to the article.

The deceptive site, crafted to imitate La Prensa’s web address, operates under a counterfeit URL (hnfinan.com) rather than the legitimate domain laprensa.hn. A WHOIS search has verified that this domain was registered in April 2025, significantly later than the original website, which dates back to 2000. This visual imitation, along with links to forms asking for personal and financial details, exposes its intention: information theft.

Multimedia manipulation and falsification of testimonials

The deception extends beyond a written piece and involves a doctored video that depicts President Xiomara Castro promoting the introduction of “Tierra Invest,” associating the initiative with renewable energy. The video, however, exhibits clear discrepancies, such as a lack of synchronization between the speaker’s mouth movements and the sound. Hable Como Habla (HCH) conducted an analysis that verified the video had been altered and is not a part of any genuine transmission.

In the deceptive message, there are fake endorsements from so-called users who assert having gained significant earnings. This is a frequent method in these kinds of scams, aimed at establishing trust with targets and prompting them to disclose their personal information.

Alert regarding the rise of online scams

The phenomenon of digital impersonation for fraudulent purposes is not new in Honduras. Similar cases have been documented on several occasions, with the names of public figures and the aesthetics of well-known media outlets being used to deceive users. The alert about the “Tierra Invest” page adds to a series of frauds documented by EL HERALDO Verifica since early 2025.

Entrepreneur Fredy Nasser, whose likeness was utilized in this scam campaign, also publicly addressed the issue in January 2025, disavowing any involvement with the platform and cautioning against the misleading tactics linked to it.

Suggestions to prevent becoming a target of online scams

The incident involving La Prensa’s impersonation underscores an increasing issue of online scams in Honduras, impacting both people and organizations. Individuals must stay vigilant to the misleading methods used by these scam sites, which exploit media outlets and public figures to seem trustworthy. Considering these dangers, it is crucial to confirm the authenticity of information, refrain from posting confidential data on unverified websites, and exercise high caution while navigating the web.